It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�

Sad but true, until the recent credit crunch, all of us allegedly believed the view that “Expensive equals quality�, or “Let’s be honest, cheap equals crap�. The marketing boys had it all sewn up – think of the juicy shots on the M&S ads, with “This is not ordinary food, this is….� At the other extreme, the food shops low cost ranges were acknowledged by the penny pinchers but barely noticed by you and me.

In Computer training, the high end “luxury market� (surely they’re superior - if you have the funds - why else would these companies be market leaders?) acknowledged that colleges exist who’ll train for less but beware, you get what you pay for…. .

Then a short time passes, the economy is in tatters, and all of a sudden value is all the rage! Many householders limit their trips to Waitrose, and instead choose Aldi and Lidl. Investment bankers and their fat profits are the curse of the devil, and we all think again about our spending habits.

Maybe we’ve been taken in by companies charging more? Look a little closer into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because there’s a great need for an ever increasing number of skilled networking professionals and programmers, should we really be paying 5k–8k for training, or are we just paying to prop up dinosaurs? It’s a bit ironic that many IT trainers aren’t using fully interactive methods - supplying a workforce for the digital age using pen and paper methods. Is it reasonable to wade through books when any IT material can be downloaded in this communication age? Why should we drive to training centres, spending more money for our hotel bills to support their overheads? 24/7 Interactive learning should be available for me when and where it works best for me – at my convenience, but not at my cost.

With more comprehensive, slicker training options around now at a fraction of the cost of these prices, shouldn’t we acknowledge the fact that in terms of electronic learning, value is great quality and great price. Things are changing in Computer training – in marketing terminology, it’s “Simply Value� prices, for “Best Ever� products. In this uncertain world we live in, I’d say that’s a step in the right direction.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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