Why I Love My John Deere Hat

"I will never put my name on a plow that does not have in it the best that is in me". This was a promise made by John Deere early in his career. More than 150 years later, this statement continues to hold true. However, it cuts a much wider swath than the tractors that still proudly bear his name.

John Deere started a revolution in the farming industry when he developed the world's first commercially successful steel plow. It didn't take long for farmers to recognize that anything bearing the John Deere symbol was worth hanging on to. As early as 1916 the John Deere logo began to appear on smaller items "to make sure that farmers appreciate the value of John Deere souvenirs'. Even then, farmers were proud to pay a 'small charge' for merchandise bearing the John Deere name.

Today, it's not just farmers who live and breathe John Deere Green. From caps to t-shirts, jackets to sportswear, the John Deere logo continues to be an internationally recognized symbol of quality as well as a classic piece of Americana. Shirts and tractor caps emblazoned with the john deere logo take us back to a simpler time, to the farming roots of our ancestors. John Deere Green is as American as baseball and apple pie and is a tradition proudly worn by millions, from farmers and ranchers to hip urbanites. Subsequently many people like to have John Deere themed birthday parties. The party industry has catered for this unusual birthday idea and there are as a consequence many John Deere Party Supplies available.

Thanks in part to Ashton Kutcher's 2002 appearance on MTV sporting a John Deere tractor cap, John Deere hats have become one of the most highly sought after items, both in stores and on the internet. Since that time, hundreds of thousands of hats have been sold to trend-seekers from all over the world. Demand for clothing branded with the John Deere logo has resulted in an unparalleled merchandising trend that has expanded to include, to name just a few:

• an exclusive women's line of 'pink' John Deere clothing
• children's wear
• Jackets
• sweaters
• sportswear

Brenda Kruse, author of John Deere Collectibles (MBI Publishing, 2001) writes 'Rarely does a brand reach the level of worldwide popularity that John Deere has since its humble beginnings in Illinois. As a result of its stunningly successful history since 1837, Deere & Company has established and maintained a loyal following of both customers and collectors."

So whether you're a traditionalist proud to wear a symbol of American farming history or someone making a fashion statement with the latest John Deere trend, the 'Green' symbol speaks for itself. It's pretty hard not to love a John Deere hat, no matter who you are.

Author: Kathy Matkin

Kathy Matkin is the Copy Writer for http://www.molinegreen.com, a company specializing in the marketing of John Deere merchandise

Article Source: http://EzineArticles.com/?expert=Kathy_Matkin

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