When I think of John Deere Products, it always reminds me of green tractors with yellow deer logos on the farm land, I see them here and there whenever I go for a drive on the country roads. I am a city dweller so I know nothing about farming and the equipment, however when I opened my web business about a year ago and I was so surprised to see so many of his collectibles. Just like sports fans, people are actually collecting and buying John Deere decorations. There are thousands of novelty license plates and decals. There are not only auto license plates and decorative license plates but also light switch covers and parking signs.

Interestingly enough, last year I got to know some farmer friends. Several of them are avid Fans, and of course their farming equipment are his products with his front license plates on them. Like little kids collecting different stickers, I have seen lots of farmers collecting T-shirts, hats and other collectibles. In fact they are very proud of themselves being his fans. The whole thing about the popularity of his collectibles was kind of a shock to me. I thought that only sports teams and celebrities had a fan club and people especially teens are crazy enough to buy and collect any merchandise on the planet. John Deere fans are a little bit different, they use the equipment on a daily bases for their work and their satisfaction from the products makes them fans of him.

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Since my topic is John Deere, I was curious about him and how the company got so big. He was born in a small village in Vermont in USA in 1804. He didn't inherit any fortune nor a company. He was just a regular person with a meager education. At the age 17, he took a four year apprenticeship with a prosperous blacksmith in town, and entered the trade for himself. Later on he faced bankruptcy with five children. Can you imagine the man's struggle and stress, being a sole bread winner in a family with six dependents? So, he had to leave his family behind to earn money. He settled in Grand Detour Illinois where he could find a lot of work because there were no other blacksmiths in the area.

Earlier in his life, from his father's tailor shop, Deere polished and sharpened needles by running them through sand. This polishing made the needles sew through tough leather a lot easier. Remembering the knowledge, he realized that a plow made out of polished steel and correctly shaped would be much easier to handle through the tough soil of the Midwest. He invented the first commercially successful steel plow in 1837. The plow was so popular and successful that Deere and his partner were selling a thousand a year by 1846. In 1868 his business was incorporated as Deere & Company, which has been growing as the largest agricultural and construction equipment manufacturers ,serving internationally. What an incredible true entrepreneur and also an inventor was. Once I got to learn more about John Deere and his company, I got myself a novelty license plates saying "Nothing runs like a Deere."

By Mak A Kelly

Mark Kelly from Mjcasey Marketing at http://www.buyfunlicenseplates.com

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"I will never put my name on a plow that does not have in it the best that is in me". This was a promise made by John Deere early in his career. More than 150 years later, this statement continues to hold true. However, it cuts a much wider swath than the tractors that still proudly bear his name.

John Deere started a revolution in the farming industry when he developed the world's first commercially successful steel plow. It didn't take long for farmers to recognize that anything bearing the John Deere symbol was worth hanging on to. As early as 1916 the John Deere logo began to appear on smaller items "to make sure that farmers appreciate the value of John Deere souvenirs'. Even then, farmers were proud to pay a 'small charge' for merchandise bearing the John Deere name.

Today, it's not just farmers who live and breathe John Deere Green. From caps to t-shirts, jackets to sportswear, the John Deere logo continues to be an internationally recognized symbol of quality as well as a classic piece of Americana. Shirts and tractor caps emblazoned with the John Deere logo take us back to a simpler time, to the farming roots of our ancestors. John Deere Green is as American as baseball and apple pie and is a tradition proudly worn by millions, from farmers and ranchers to hip urbanites. Subsequently many people like to have John Deere themed birthday parties. The party industry has catered for this unusual birthday idea and there are as a consequence many John Deere Party Supplies available.

Thanks in part to Ashton Kutcher's 2002 appearance on MTV sporting a John Deere tractor cap, John Deere hats have become one of the most highly sought after items, both in stores and on the internet. Since that time, hundreds of thousands of hats have been sold to trend-seekers from all over the world. Demand for clothing branded with the John Deere logo has resulted in an unparalleled merchandising trend that has expanded to include, to name just a few:

• an exclusive women's line of 'pink' John Deere clothing
• children's wear
• Jackets
• sweaters
• sportswear

Brenda Kruse, author of John Deere Collectibles (MBI Publishing, 2001) writes 'Rarely does a brand reach the level of worldwide popularity that John Deere has since its humble beginnings in Illinois. As a result of its stunningly successful history since 1837, Deere & Company has established and maintained a loyal following of both customers and collectors."

So whether you're a traditionalist proud to wear a symbol of American farming history or someone making a fashion statement with the latest John Deere trend, the 'Green' symbol speaks for itself. It's pretty hard not to love a John Deere hat, no matter who you are.

Author: Kathy Matkin

Kathy Matkin is the Copy Writer for http://www.molinegreen.com, a company specializing in the marketing of John Deere merchandise

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"I will never put my name on a product that does not have in it the best that is in me." - John Deere

JOHN DEERE

In 1962, a University of Illinois archaeological team unearthed the exact location of the blacksmith shop where John Deere
developed the first successful steel plow in 1837. The site is now preserved by an exhibit hall complete with a simulated
conversation between John and Demarius Deere talking about their every events on the farm and his development of the
self-polishing steel plow that eventually opened the prairie to agriculture.

>

GO WEST YOUNG MAN

As a young journeyman blacksmith in Middlebury, Vermont, John Deere soon gained fame for his considerable workmanship and
ingenuity. It was a golden age of the burgeoning pioneer and John headed west to join the adventure. It took him many weeks
by canal boat, lake boat and stagecoach to reach Grand Detour, Illinois - a journey of more than a thousand miles that could
easily be accomplished in 16 hours by car today.

BLACKSMITH

The cast iron plows the pioneers used were designed for sandy New England and proved no match for the rich Midwestern soil.
So Deere decided to come up with something better, he took an old steel saw blade and made a plow with a properly shaped
moldboard and share that scoured itself as it turned the furrow slice, basically it was a self-cleaning plow blade that made
the hard work fast.

MASS APPEAL

In his day it was common practice for blacksmiths to build tools as customers ordered them, however seeing the future as it
was, Deere decided to start hammering out the new plows without orders. It was an entirely new way of doing business and made
John Deere a very popular man.

NOTHING RUNS LIKE A DEER

Ten years after he developed his first plow, Deere was producing a 1000 plows a year. Many years later in 1911, the company
purchased the Waterloo Gasoline Traction Engine Company and tractors were added to production line. By 1955 they were the
leading producer of farm equipment in the world. Today, the company has become globally renowned with net sales exceeding
$640 million dollars.

COMMITMENT

Constant research and development has always been key to the John Deere company, as Deere himself once said, 'They haven't got to take what we make and somebody else will beat us, and we will lose our trade." To this day, the company spends more on research and development than most other companies in its industry.

LEGENDARY

February 7, 2004 marked the 200th birthday of John Deere, the man. His one man blacksmith shop in 1836 has spawned one of the most celebrated equipment manufacturing companies in the world.

LEAPING FORWARD

The famous leaping deer logo has gone through several changes over the years. Deere first registered it for use in 1876, it read 'John Deere - Moline, Illinois'. Interestingly, the first deer to appear on the logo was an African deer and not the American white tail used today. Over the years the wording changed and the deer was simplified into line art versus the illustration style of the original. Eventually the deer as the only thing on the logo and it simply read, 'John Deere'. The clean cut 1968 version was updated in 200 with the deer leaping up and forward rather than down and forward. The famous green and yellow leaping deer logo that you can get now at http://www.t-shirtking.com has become a hip and modern symbol of John Deere's and Americans' ingenuity and integrity.

THE CLASSIC

The John Deere Classic, a charitable golf tournament is played on a course built in the Friendship Farm in Illinois. For many years the farm had been one of the top Arabian horse breeding operations in the United States and the property still maintains a natural beauty to this day. In 2003, $1.5 million dollars was donated to more than 400 charities to benefit children, families and handicapped individuals. This is just one of the many reasons that John Deere was named one of the 100 Best Corporate Citizens for 2002 by Business Ethics magazine.

Author: Chad Koch

To read more articles by Chad, visit the American Pop Culture Encyclopedia at: American Pop Culture Encyclopedia If you would like to read this article, or others like it, on American Pop Culture Encyclopedia, please visit: John Deere

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